ASO技巧干货经验分享,App推广优化操盘案例解析

有哪些优质的 ASO 工具值得推荐呢?坐馆ASO

想要知道更多的 ASO 工具吗?首页有个微信二维码,扫下就行!

And as if things were not already complicated enough …

These ASO tools provide very different features, pricing, options, …

How to Choose your ASO Tools

If you are looking for your best ASO tools, check out my findings below.

I will first start with a categorization of ASO tools, and follow up with a big list of app store optimization tools.

You can then choose your ASO tools based on the category and the details of individual tools.

Free Bonus: 

Click here to get a free comparison spreadsheet of all top ASO tools. It can be printed nicely on one page, and you can easily sort the ASO tools by type, price, availability of free version, etc.It also includes  2 more ASO tools that are not covered in this post.

Types of ASO Tools

ASO tools come in many flavors and packages, and they can be grouped into the following categories:

1) App Keyword Optimization Tools

ASO tools of this type help you optimize your app keywords to increase your app search traffic.

The app keyword related features include app keyword suggestions, keyword optimization, keyword tracking, etc.

aso tools  - mobile action

ASO tools like Mobile Action, Sensor Tower, Meatti, App Radar, Priori Data, ASOdesk, Searchman, TheTool, Keyword Tool, and AppKeywords.net are some good examples.

2) Review & Sentiment Analysis Tools

ASO tools of this type perform optimization of your user reviews and ratings.

Tools like Appbot, Mobile Action and TheTool analyze your user ratings and review contents, and tell you what your users like and don’t like.

With this kind of sentiment analysis, you can then refine your product development roadmap to earn better ratings.

aso tools

For example, if you find out a lot of users are complaining about a specific issue, you can prioritize your effort to fix that problem, and tell the complaining users about the solution.

Many users will appreciate your positive reaction to their comments, and give you better ratings.

Related to this, AppFollow provides features that help you reply all comments in App Store and Play Store efficiently.

On the other hand, ASO tools like Apptentive help you increase the chance of getting 5-star reviews. It optimizes your app’s rating prompt process by deciding who, when, and how to present your rating prompts.

3) A/B Testing Tools

A/B testing enables you to test your mobile app just like a science project. It helps you test two or more app product pages and determine which one gives you a better download conversion rate.

aso tools - a/b testing

Tools like Splitmetrics, Store Maven, TestNest, and RaiseMetrics are some good A/B testing tools for your app product page.

4) Search Ads Optimization Tools

These ASO tools help you optimize your advertising campaign on Apple Search Ads. They provide automation features and competitor data that help you run ad campaigns more effectively.

Some tools also integrate with app attribution partners (Adjust, AppsFlyer, Kochava, TUNE, etc.) and allows you to optimize campaigns not only for installs, but also for in-app events.

aso tools - search ads

ASO tools like SearchAdsHQ, SearchAds by Mobile Action, and adAhead are some good examples.

5) App Store Intelligence Tools

ASO tools of this type provide estimates of competitor performance and app market trends.

For instance, they offer estimates on data on competitor apps. These estimates include app downloads, revenue, advertising spend trends, market penetrations, etc.

The information can be useful to app product managers and marketing managers for doing competitive analysis and marketing planning.

App Annie, Mobile Action, Sensor Tower, Priori Data, Apptopia, and APPlyzer are ASO tools that offer app store intelligence.

Top ASO Tools

Listed below are the top ASO tools in 2018. The list is organized according to the types of ASO tools discussed above.

To make the list more authentic, I personally reached out to everyone of them and collect their views of how their tools can help their users.

And I’m fortunate enough to receive some great answers!

Lastly, I’ve prepared an one-page comparison spreadsheet with all the ASO tools.

It is a printable version, and you can easily sort the ASO tools by type, price, availability of free version, etc.

1) App Keyword Optimization Tools

2) Review & Sentiment Analysis Tools

3) A/B Testing Tools

4) Search Ads Optimization Tools

5) App Store Intelligence Tools

A Side-by-Side Comparison of ASO Tools

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A Side-by-Side Comparison of ASO Tools

The list of ASO tools here is really long.

To make it easier to do comparison, I’ve prepared an one-page comparison spreadsheet with all the ASO tools for you.

It is a printable version, and you can easily sort the ASO tools by type, price, availability of free version, etc.

aso tool comparison

Click here to get a free comparison spreadsheet of all top ASO tools.

The spreadsheet also includes 2 bonus tools and additional details that I didn’t have room to include in this post

国内还是用 ASO100 比较好,因为一般人没有好的 VPN 就无法使用国外的优质 ASO 工具!





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